RPA SOFTWARE robots for marketing

To generate en masse leads among decision-makers from medium-sized and large businesses and provide active lead generation without a Sales Manager involved.

Categories of leads: heads of logistics, HR and accounting, commercial directors, business development directors.

We look for leads in decision-makers’ resumes on HeadHunter. We filter the resumes by criteria, validate the company through Contractor Check Service Kontur.Focus or Spark. Only then we buy a contact, add it to the autofunnel. The robot makes the calls with a human from the call center following up (a multi-move approach)

• The robot goes to the HeadHunter website, selects a category and makes a request 
  
• The robot finds out the decision-maker’s current place of work and filters by minus words
  
• The robot checks the company’s solvency and type of economic activity (OKVED) on Contractor Check Service Kontur.Focus or Spark
  
• The robot buys a contact on HeadHunter, adds it to CRM and the robot’s autofunnel
  
• Managers work with qualified leads from the autofunnel
  

• The process of active lead generation is automated: a sales manager works only with hot leads
  
• An average cost of a hot lead is 260 rubles.
  
• Collection of target leads allows to quickly test hypotheses

Every day, a manager determines position of the company's ads in search results on aggregator sites.

Information about the position is needed to make decision on the expenditure of the advertising budget for improved ad ranking in search results.

• A manager generates a list of search queries for the robot
  
• The robot enters the queries and analyzes search results
  
• A new document is generated with the company's rank in search results and the price of its competitors' products
  
• Data-driven decision on price adjustment is made
  
• The robot runs on schedule (once an hour)
  
• The robot enters a request into search 
  
• The robot enters data on the prices of higher-listed products into a file
  
• The robot writes the position of the company in search results 
  
• The robot signals finishing the task to a responsible employee
  

• Timely decisions on improving ad ranking have a direct impact on a company’s sales
  
• 10% increase in conversion to sales
  
• Redistribution of employee tasks - more time for important tasks
• Direct reduction of operating costs
  

Upon a specific trigger event, a manager informs clients, launches newsletters, converts files, posts to social media, updates information on websites, etc.

In these processes, manual data transfer errors often occur, and routine, although important, processes are performed with delays and without enthusiasm.

• Every time a new product is added to the CRM, Mailchimp automatically sends an email to all members on the mailing list
  
• Every month a robot collects traffic data from Alexa Internet for a given list of sites. The results are saved to Google Sheets
  
• Every day the robot sends a Google Analytics report to Slack for the previous day
  
• Every time a new post is published on the corporate blog, the robot automatically shortens the URL using the Bitly.com service and shares the post in the Facebook group
  

• The robot replaces long and expensive system integration
  
• The most profitable solution when services don't have an API
  
• The robot runs 24 hours a day, 7 days a week and does not require manual control
  
• Ready-made templates and ability to create any solution
  
• Working with text, dates and numbers is available
  
• All this without writing any code