DON'T HAVE 100 LEADS, HAVE A HIGH CONVERSION RATE

case bitrix24

* in this case the numbers are relative, but the proportions are maintained.

A LARGE NUMBER OF LEADS - IS IT ALWAYS A GOOD THING?

At one of our Clients the daily number of incoming orders reached the mark of 100 Leads, and in rare cases even passed it.

Five managers involved in the processing of leads were not always able to cope with the task, referring to the workload.

Every day about 80% of the Leads went to failure. Both due to the fact that the lead is of poor quality, as well as due to mistakes of managers in the processing

In the end, only 0.1% of inbound leads made it to purchase.

The client wanted to increase sales without the expense of hiring additional employees and we set out to find solutions.

ARTIFICIAL INTELLIGENCE - THE NEW FUTURE?

Digital technology is constantly moving forward, and artificial intelligence is improving faster every year.

Various automation and process optimization options are regularly on our radar:

  • Bots that automatically perform mailings;
  • Robots that automatically perform business process actions;
  • Voice assistants that help us in our daily lives.
All of these are certainly useful, but the solution we proposed was even more beneficial and innovative.

VOICE ROBOTS

The day before, we were contacted by a company that develops and perfects voice robots.

And they contacted us using their voice robot, which communicated so naturally that it was almost impossible to distinguish it from a real person!

After such a vivid impression that voice robots made on us - we could not ignore them.

In the following, we offered our Customer such an opportunity.

THE MAIN ADVANTAGES OF VOICE ROBOTS

Talk like a person;

Know how to sell;

Simply integrate with Bitrix24;

Understand natural human speech;

Teach each other with global intelligence;

Delicately distribute calls to customers, taking into account time zones;

Build a flexible dialogue, at any time responding to questions and objections from the person.

POPULAR VOICE-ROBOT USE CASES

IN SALES

  • Activation of sleeping Clients;
  • Informing and reminding about events;
  • Identifying interested and warm Clients;
  • Handling of incoming calls;
  • Filling fields in CRM cards.

with clients

  • Customer support and answers to questions;
  • NPS and quality control.

with employees

  • Knowledge base within the Company;
  • Recruitment of employees;
  • Reminder about Company events.

DECISION-MAKING

After a detailed acquaintance with the capabilities of voice robots, our Client clearly made a choice in favor of implementing this technology in their Bitrix24.

Voice robots were implemented both for processing incoming Leads and in the failure stage to perform warm-up and additional initiation of clients.

CLIENT REACTIVATION

The voice robot was able to reinitiate in a short time a huge database of sleeping Clients, consisting of tens of thousands of Contacts, which would have been impossible for managers to accomplish in a short time.

SLEEPER BASE SALES

Already after 4 months of using voice robots - 3% of the total number of sleeping Clients made a product purchase and another 4% were approaching the successful stage of the Deal Funnel. 

warm-ups

And thanks to the constant warming up of customers, the conversion rate of incoming orders has increased, which increased the company's profit by 30% after 6 months of use.

SUMMARY

Thanks to this occasion, we have once again seen how important it is to keep our finger on the pulse and pay attention to new developments, even if at first glance they may seem irrelevant or not useful enough to think about their application.

If you think your business also has room to grow, just contact us and we'll offer you ways to automate processes you didn't even know you had!